To provide insight on the impact of these shifting circumstances on local economies, Yelp has regularly reported on how businesses operate and how consumers are reacting.
However, the challenges facing local economies have been relentless – from an ever-changing pandemic with new variants regularly emerging, staffing shortages, supply chain issues, social justice and human rights inequalities, rapidly increasing inflation and rising interest rates, to name a few. When given the opportunity communities have come together to support and uplift one another under challenging circumstances. If the last few years have demonstrated anything it’s the resilience of local businesses, people and communities in the U.S. The post Survey: 97% of online adults transact with businesses they find on Yelp appeared first on Search Engine Land.For more on the methodology for this report, click here. The company is has been busy this year rolling out new products and features (e.g., personalization) to differentiate from Google and to diversify revenues away from advertising alone. So it remains a critical directory for ranking in addition to its high purchase intent use case. According to an independent study by FreshChalk, Yelp shows up in the top five results for 92% of local queries on Google consisting of a city and vertical category. The company also explained that “Businesses who complete their profiles see, on average, 5x the customer leads each month.” But previously Yelp said that “a business with 1-5 reviews and at least 10 photos sees 200 percent more user views than a business with the same number of reviews and no photos.” That’s based on Yelp user data. Since these are survey responses, they indicate user preferences but not necessarily actual user behavior. (Don’t miss: Local marketing for multi-location businesses, a full-day track at SMX East )
#Yelp study 97 license#
75% valued seeing that a business has a business or trade license.
Beyond reviews, survey respondents cited other considerations in evaluating and comparing businesses on Yelp: Yelp cites both the 20 studies to argue that Yelp is the “most influential and trustworthy” site to find a local business, beating out “Google, Facebook, TripAdvisor and HomeAdvisor.” However, Google now has considerably more reviews than both Facebook and Yelp.
These figures show growth from the 2016 study, which found: The 2019 survey found that roughly half (51%) of Yelp users conduct some sort of transaction within 24 hours of a site visit and 90% do so within a week. The survey of more than 6,000 adults is a follow up to studies conducted by Nielsen in 20.
Almost all (97%) of online adults spend money with businesses they find on Yelp, according to a Yelp-commissioned study conducted by SurveyMonkey, And 93% of people using Yelp compare businesses before making a buying decision.
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